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Marketing: The Basics

By Karl Moore, Niketh Pareek

‘…a punchy, stripped-down version of what marketing is all about.’The Times Higher Education Supplement

If you have a product you’re looking to market, or...

2009 | Paperback: 978-0-415-77900-5 (Routledge)

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Buddhism: The Basics

By Cathy Cantwell

Buddhism: The Basics provides a thorough and accessible introduction to a fascinating religion. Examining the historical development of Buddhism and its presence today, this guide...

2009 | Paperback: 978-0-415-40880-6 (Routledge)

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European Union: The Basics

By Alex Warleigh-Lack

Fully updated to include the new Treaty of Lisbon, this is the best short and accessible introduction to the politics of the European Union, written...

2008 | Paperback: 978-0-415-41467-8 (Routledge)

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Jazz: the Basics

By Christopher Meeder

Jazz: The Basics gives a brief introduction to a century of jazz, ideal for students and interested listeners who want to learn more about this...

2007 | Paperback: 978-0-415-96694-8 (Routledge)

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Archaeology: The Basics

By Clive Gamble

This second edition from our successful Basics series presents another chance to delve into this increasingly popular subject. Fully updated, Archaeology: The Basics has been revised...

2007 | Paperback: 978-0-415-35975-7 (Routledge)

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International Relations: The Basics

By Peter Sutch, Juanita Elias

International Relations is a concise and accessible introduction for students new to international relations and for the general reader. It offers the most up-to-date guide...

2007 | Paperback: 978-0-415-31185-4 (Routledge)

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The Qur'an: The Basics

By Massimo Campanini

This highly topical introduction to the holy book of Islam includes essential reference resources such as a chronology of the revelation, weblinks and extensive guides...

2007 | Paperback: 978-0-415-41163-9 (Routledge)

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Semiotics: The Basics

By Daniel Chandler

This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction...

2007 | Paperback: 978-0-415-36375-4 (Routledge)

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Finance: The Basics

By Erik Banks

2006 | Paperback: 978-0-415-38463-6 (Routledge)

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Film Studies: The Basics

By AMY VILLAREJO, Amy Villarejo

This engaging and accessible introduction explores the intricacies of the film world to show how anyone can gain a broader understanding and a more pleasurable...

2006 | Paperback: 978-0-415-36139-2 (Routledge)

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Judaism: The Basics

By Jacob Neusner

The oldest of the world’s major faiths, Judaism as practiced today represents a tradition that goes back nearly 6,000 years. Accessible and wide-ranging, Judaism: The...

2006 | Paperback: 978-0-415-40176-0 (Routledge)

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Shakespeare: The Basics

By Sean McEvoy

The second edition of this best-selling guide demystifies Shakespeare’s plays and brings critical ideas within a beginner’s grasp. The text provides a thorough general introduction...

2006 | Paperback: 978-0-415-36246-7 (Routledge)

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Folk Music: The Basics

By Ronald Cohen

Folk Music: The Basics gives a brief introduction to British and American folk music. Drawing upon the most recent and relevant scholarship, it will focus...

2006 | Paperback: 978-0-415-97160-7 (Routledge)

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Opera: The Basics

By Denise Gallo

Opera: The Basics offers an excellent introduction to four centuries of opera. Its easy to follow sections explore topics including:

  • the origins of opera
  • basic terminology
  • the history of...

2005 | Paperback: 978-0-415-97072-3 (Routledge)

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Islam: The Basics

By Colin Turner

With nearly 1500 rich years of history and culture to its name, Islam is one of the world’s great faiths and, in modern times, the...

2005 | Paperback: 978-0-415-34106-6 (Routledge)

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Anthropology: The Basics

By Peter Metcalf

The ultimate guide for the student encountering anthropology for the first time, Anthropology: The Basics explains and explores key anthropological concepts including:

  • what is anthropology?
  • how can...

2005 | Paperback: 978-0-415-33120-3 (Routledge)

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Criminology: The Basics

By Sandra Walklate, Sandra Walklate

As crime continues to be a high profile issue troubling politicians, the public and the media alike, the study of criminology has boomed.

Providing an...

2005 | Paperback: 978-0-415-33554-6 (Routledge)

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Roman Catholicism: The Basics

By Michael Walsh

From the basic ideas and terms, to its structures and practices, this book offers a plain-speaking introduction to Roman Catholicism. It covers:

  • Roman Catholic beliefs and...

2005 | Paperback: 978-0-415-26381-8 (Routledge)

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World Music: The Basics

By Richard O. Nidel

World Music: The Basics gives a concise introduction to popular musical styles found around the world. Organized alphabetically by region and then by country, it...

2004 | Paperback: 978-0-415-96801-0 (Routledge)

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Blues: The Basics

By Dick Weissman

Blues: The Basics offers a concise introduction to a century of the blues. Organized chronologically, it focuses on the major eras in the growth and...

2004 | Paperback: 978-0-415-97068-6 (Routledge)

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Economics: The Basics

By Tony Cleaver

Economics: The Basics provides a fascinating introduction to the key issues in contemporary economics. With case studies ranging from the coffee plantations of El Salvador...

2004 | Paperback: 978-0-415-31412-1 (Routledge)

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European Union: the Basics

By Alex Warleigh

Covering all the basics and more, this book is a concise and accessible introduction for students new to the study of the European Union, and...

2004 | Paperback: 978-0-415-30330-9 (Routledge)

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Management: The Basics

By Morgen Witzel

Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury...

2004 | Paperback: 978-0-415-32018-4 (Routledge)

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Philosophy: The Basics

By Nigel Warburton

Now in its fourth edition, Nigel Warburton's best-selling book gently eases the reader into the world of philosophy. Each chapter considers a key area of...

2004 | Paperback: 978-0-415-32773-2 (Routledge)

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Poetry: The Basics

By Jeffrey Wainwright

How do I read a poem? Do I really understand poetry?
This comprehensive guide demystifies the world of poetry, exploring poetic forms and traditions which can...

2004 | Paperback: 978-0-415-28764-7 (Routledge)

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The Internet: The Basics

By Jason Whittaker

The Internet: The Basics provides a concise and clearly written introduction to the study of the internet. Covering its practical application as a tool for...

2002 | Paperback: 978-0-415-25746-6 (Routledge)

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Sociology: The Basics

By Martin Albrow

This is a book for anyone who wants to know what sociology is and what sociologists do. In a subject which has changed dramatically over...

1999 | Paperback: 978-0-415-17264-6 (Routledge)

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Language: The Basics

By R.L. Trask

What makes human language unique?
Do women speak differently from men?
Just what is the meaning of "meaning"?

Language: The Basics provides a concise introduction to the study...

1999 | Paperback: 978-0-415-34019-9 (Routledge)

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