Routledge Students

Semiotics: The Basics

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• ISBN: 978-0-415-36375-4
• Binding: Paperback
• Published by: Routledge
• Publication Date: 9th January 2007
• Pages: 328

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About the Book

This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web.

Demystifying what is a complex, highly interdisciplinary field, key questions covered include:

• What is a sign?
• Which codes do we take for granted?
• How can semiotics be used in textual analysis?
• What is a text?

A highly useful, must-have resource, Semiotics: The Basics is the ideal introductory text for those studying this growing area.

Table of Contents

Preface. Acknowledgements. Introduction 1. Models of the Sign 2. Signs and Things 3. Analysing Structures 4. Challenging the Literal 5. Codes 6. Textual Interactions 7. Limitations and Strengths. Glossary. References. Index

About the Author(s)

Daniel Chandler is a Lecturer in the Department of Theatre, Film and Television Studies at the University of Wales, Aberystwyth.