Routledge Students

Business: The Key Concepts

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• ISBN: 978-0-415-25324-6
• Binding: Paperback
• Published by: Routledge
• Publication Date: 4th October 2001
• Pages: 272

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About the Book

Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.

Business: The Key Concepts:

* is detailed yet approachable
* considers new developments in business, notably eBusiness and contemporary business ethics
* covers established subjects, taking an international and strategic perspective that balances theory and practice
* suggests specific further reading for many concepts and also includes an extensive bibliography.

Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.

Table of Contents

Preface Acknowledgements 1. Key Concepts Bibiliography Index