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Interactive Marketing

Interactive Marketing

Revolution or Rhetoric?

By Christopher J. Miles

This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated...

March 2010 | Hardback: 978-0-415-80171-3 (Routledge)

more information about Interactive Marketing

Neoliberalism and the Law in Post Communist Transition

Neoliberalism and the Law in Post Communist Transition

The Evolving Role of Law in Russia’s Transition to Capitalism

By Ioannis Glinavos

This work examines ideas about the role of law and legal reform in the creation of market economies, focusing on the process of post communist...

March 2010 | Hardback: 978-0-415-48654-5 (Routledge)

more information about Neoliberalism and the Law in Post Communist Transition

Social Transnationalism

Social Transnationalism

Lifeworlds beyond the nation-state

By Steffen Mau

In recent decades, the rise of world markets and the technological revolutions in transportation and communication have brought what was once distant and inaccessible within...

March 2010 | Hardback: 978-0-415-49450-2 (Routledge)

more information about Social Transnationalism

Emerging Trends in Indian Politics

Emerging Trends in Indian Politics

The Fifteenth General Election

Edited by Ajay K. Mehra

This study presents 13 articles interrogating themes likely to impinge on India’s 15th general elections in 2009. These were written following intense discussion between the...

March 2010 | Hardback: 978-0-415-56319-2 (Routledge India)

more information about Emerging Trends in Indian Politics

Noncognitivism in Ethics

Noncognitivism in Ethics

By Mark Schroeder

According to noncognitivists, when we say that stealing is wrong, what we are doing is more like venting our feelings about stealing or encouraging one...

March 2010 | Paperback: 978-0-415-77344-7 (Routledge)

more information about Noncognitivism in Ethics

Handbook of Employee Selection

Handbook of Employee Selection

Edited by James L. Farr, Nancy T. Tippins

The Handbook of Employee Selection summarizes the state of science and practice in the field of employee selection. Chapters in this book cover issues associated...

March 2010 | Hardback: 978-0-8058-6437-3 (Routledge Academic)

more information about Handbook of Employee Selection

European Business Environment

European Business Environment

Doing Business in Europe

By Frans Somers

Doing business in Europe is increasingly becoming an everyday reality for many companies, not only large corporations, but also small and medium-sized enterprises. European Business...

March 2010 | Paperback: 978-9001768911 (Routledge)

more information about European Business Environment

Process Improvement and CMMI® for Systems and Software

Process Improvement and CMMI® for Systems and Software

By Ron S. Kenett, Emanuel Baker

Presenting the state of the art in strategic planning and process improvement, Process Improvement and CMMI® for Systems and Software provides a workable approach for...

March 2010 | Hardback: 978-1-4200-6050-8 (Auerbach Publicatio)

more information about Process Improvement and CMMI® for Systems and Software

Portfolio Optimization

Portfolio Optimization

By Michael J. Best

Eschewing a more theoretical approach, Portfolio Optimization shows how the mathematical tools of linear algebra and optimization can quickly and clearly formulate important ideas on...

March 2010 | Hardback: 978-1-4200-8584-6 (Chapman and Hall/CR)

more information about Portfolio Optimization

Music Fundamentals

Music Fundamentals

A Balanced Approach

By Sumy Takesue

Music Fundamentals is both a textbook and a workbook written for students who want to learn the basics of music. Keeping in mind the student...

March 2010 | Paperback: 978-0-415-99724-9 (Routledge)

more information about Music Fundamentals

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